El Jefe
Owner/Artisan/Cuernero
El Jefe is an 87 year-old Cuernero and has been handcrafting art with horns and skulls for over 50 years. He is a proud father of 8 and grandfather of 15. El Jefe recently underwent a leg amputation, but still works on crafting horns every day. He believes working on his craft keeps him alive. El Jefe resides in Tamaulipas, Mexico
El Jefecito
Director of Sales & Business Development
El Jefecito expanded El Jefe's 50+ year-old business through infrastructure redesign, establishing online sales channels, website creation, e-commerce strategy execution, international marketing campaigns and modern digital branding. El Jefecito is El Jefe’s grandson and resides in the DC-Metropolitan area.
Directora de Operaciones
Director of Operations
La Directora de Operaciones has managed cross-functional operations since 2020. Her expertise in communication and people management optimize daily operations across the organization. She is El Jefe’s eldest daughter.
Directora de Distribucion
Director of Distribution
La Directora de Distribucion has managed our fulfillment center since early 2022. Her logistical optimizations have lead to safer and speedier fulfillments our clients can rely on. She is El Jefe’s daughter.